How Karl Gross Cut Quote Time from 90 Minutes to only a few Minutes with Freightify RMS
The Challenge: When Personal Service Gets Buried in Spreadsheets
The Solution: A Centralized RMS That Liberates the Team
The Outcome: Winning on Speed, Accuracy, andTrust
Schedule a DemoKarlGross is an international freight forwarding and logistics provider with alegacy stretching back to 1876. Guided by the motto, “Better logistics for you,” Karl Gross has always prioritized tailor-made solutions and personal service. But as the logistics world went fully digital, this dedication to a human-first approach faced a critical test. Their legacy of care needed to be matched by modern speed.
“When I started at Karl Gross 8 years ago, searching and comparing rates was very time-consuming. In a highly digitized world, people expect us to be fast and prompt in our response, and that’s what we’ve enhanced with Freightify”
Karl Gross has always relied on responsive, personalized service to stand apart from the massive freight forwarders that dominate the market. Their competitive edge is their agility, their ability to problem-solve creatively where larger, rigid systems fail.
Yet,this strength was being slowly eroded by the need for speed. The industry's rapid shift to digital freight forwarding, accelerated by the pandemic, demanded instant responses. KarlGross’s teams were faced with heaps of rate data sets.
Every new quote required a lengthy, manual hunt across spreadsheets and various carrier websites. Issuing a single accurate quote could take up to 90 minutes or even more.
Karl Gross knew their priority was simple: get their people out of the data searching business and back into the client relationship business.
They needed a powerful solution that could automate the complexity of rate management without compromising their quality of service.
By partnering with Freightify, Karl Gross implemented a centralized Rate Management System (RMS). This technology wasn't just about saving time; it was a strategic investment designed to strengthen their core differentiation, agility and human focus.
The strategy was clear: Digitalize the rate data to accelerate the processes and empower the personal customer service.
The most powerful outcome was the elimination of the rate discovery struggle. What was once an hour-and-a-half headache now takes mere moments through the RMS.
The centralized Freightify RMS provides inside sales teams with a single source, allowing them to instantly search and compare currently SPOT and FAK rates, schedules and pre-carriages.
“We’ve moved from fragmented rate searches to one centralized platform where both our SPOT and Contract rates are live together. This has intensely improved our response times. We now send out responses much faster than before, it has truly improved our service”
By deploying Contract Ratesheet Automation, Karl Gross didn't just eliminate manual input errors; they created a central, real-time repository for rate sheets across their entire global operation.
● Internal Win: Teams gained back countless hours previously spent validating data, immediately redirecting that energy toward client care and new opportunities.
● External Win: This improved accuracy translates directly to more reliable pricing for the customer. This dependability is crucial in the competitive world of freight forwarding rate management, solidifying client trust and loyalty.
For Karl Gross, the success of this journey wasn't just about the technology itself, but the exceptional user experience and partnership that drove rapid adoption. Because the Freightify RMS is designed to be highly intuitive and user-friendly, employees immediately embraced the platform.This seamless internal adoption is coupled with world-class support and iterative development that drives continuous efficiency gains.
“When I leave a remark on the platform, I get a full response within hours. The team is kind, quick, and always on top of things. My feature requests are heard and shared with the product team. The constant updates and new feature releases are truly helping us improve our efficiencies, it feels like a true partnership.”
By strategically investing in digital freight forwarding, Karl Gross has done more than just modernize its rate management. They have proven that technology and tradition can seamlessly work together to shape the future of logistics.
The new digital infrastructure allows Karl Gross to deliver on its enduring promise: fast, flexible, and customer-focused solutions that successfully compete against the largest players, proving that logistics efficiency is, in fact, the key to maintaining the human touch.
