Future-proofing Freight Procurement with Michael Childs, Cardinal Global Logistics
How Karl Gross is Pioneering Customer Centric Services with Freightify?
Mitigating Market Competition and Pandemic Disruptions
Karl Gross’s Upgrade with Freightify to Automated Excellence
Schedule a DemoKarl Gross, a leading international freight forwarding and logistics service provider, has been at the forefront of the industry for over 148 years. Founded in 1876, the company has built a reputation for delivering tailor-made solutions to its clients' logistics challenges. Presently, they have competence centers in China, Chile, Germany, the Netherlands, Vietnam, and the United States, driven by their corporate motto, "Better logistics for you." Their specialized teams are dedicated to addressing the unique needs of clients by developing innovative, tailored solutions for logistics needs.
“We have the possibility of doing something better in the logistics industry with Freightify. That's a big thing because when I started back in Karl Gross almost 7 years ago, searching and comparing rates was very time-consuming.”
During the COVID-19 pandemic, Karl Gross likewise all freight forwarders encountered significant challenges in securing equipment and allocations on oceangoing vessels. The demand for space was high, but booking with carriers became difficult as prices skyrocketed and supply chains were disrupted to pandemic protection measures. This period saw a notable shift in carrier operations towards more website-oriented processes, allowing for online booking of spot rates and reducing email communications.
Karl Gross is navigating a competitive landscape where large carriers are enhancing their market presence through strategic acquisitions of trucking companies and freight forwarders. These players are increasingly integrating, digitizing and automating their operations and customer service to manage their supply chain. However, Karl Gross identified the opportunity to stand out by maintaining a focus on personalized service, the most unmet need of a customer, allowing the company to continue delivering value while setting itself apart from its competition. But, as competitors began to lure customers with cheaper rates, Karl Gross understood the need to respond faster without compromising service quality, ensuring they could stand out in the crowded market.
Karl Gross excels in responding quickly and flexibly to the changing needs of customers. This capability is crucial for many clients, as unforeseen circumstances often require problem solving and faster resolution by looking into alternative transport solutions. Unlike large carriers limited by rigid structures and slow decision making processes, Karl Gross can swiftly adapt to changes, making the seemingly impossible possible. Understanding client needs and requirements allows Karl Gross to tailor solutions effectively. Moreover, the company's strong personal relationships with both serviceHeading: How Karl Gross is Pioneering Customer Centric Services with Freightify providers and customers facilitate smoother business operations. While large companies are advancing digitally, they often lack the personal touch, Karl Gross's emphasis on personal relationships remains a distinguishing factor. Hence there was a need for Karl Gross to adopt digitization in rate operations so that their employees can spend time problem solving for their customers thus strengthening customer relationships. Karl Gross was searching for a technology platform to navigate these challenges when Freightify came into the spotlight. This proved invaluable in navigating the logistical difficulties of the time.
In the freight forwarding industry, the ability to quickly and accurately search for rates across various tradelanes is essential for staying competitive and ensuring operational efficiency in pricing for customers. Freightify’s Rate Management System has enabled Karl Gross to search for rates and compare them in a user-friendly format, eliminating the need for time-consuming manual searches. By leveraging Freightify’s technology, Karl Gross can now provide quotations to their customers more efficiently.
Taking Advantage of Freightify’s Contract Ratesheet Automation accuracy powered by in-house expertise, Karl Gross was able to eliminate the risk of manual errors. Centralized real-time access to all rate sheets in one place saves significant time and effort. With this efficiency, the team can now dedicate more attention to enhancing customer relationships and delivering exceptional service.
Freightify’s digital solutions have enabled Karl Gross to modernize its logistics approach in regards to rates handling, leading to substantial improvements in efficiency. While allowing Karl Gross to maintain its unique selling point of delivering services with a personal touch. As a result, they continue to excel in meeting client needs with agility and precision.
